| Much more than forms and diagrams |
What forms can information design take?
Information design is more than just bar charts, diagrams and forms. As an evolved complement to branding schemes, it places the conventional emphasis on surface or perception back in touch with an endeavour’s original substance or calling. Its benefits can extend to:
- publication systems
- web and interactives (electronic interfaces
and campaigns)
- learning applications (instructional design)
- environments (signage and wayfinding systems)
- diagrammatic modeling for strategies, procedures, structures or algorithmic functions, as well as qualitative and quantitative data visualisations
- events (workshop or seminar collateral)
- reports
- instruction manuals
- packaging schemes
- plain language copywriting
- awareness campaigns
- mapping
- factsheets and information brochures
- professional and specialist communications.
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| Approach: Getting past the 'blah' factor |
"Information design maintains that mastery of your content or message is not the same as communicating it—that is,
making it accessible, relevant and valuable to others."
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